NCLEX Review Book Video

The Task: The NCLEX Review Book is a UWorld product designed to help nursing students prepare for the NCLEX. The goal of this project was to introduce students to the new book, build awareness, and encourage potential buyers to explore the product.

Working alongside a video producer and animator, I helped develop the creative direction and visual approach for a promotional video that would capture the audience’s attention and showcase the book in an engaging way. My role focused on art direction and graphic design, creating the overall look of the video and the visual assets that brought the concept to life.

The Video: The visual direction combined bold typography, engaging illustrations, and a note-taking-inspired style to create a promotional video that felt connected to the learning experience. I developed custom illustrations, book mockups, and photographic compositions to showcase the book, along with typographic layouts highlighting key information and quotes.

The note-taking approach helped give the video a more approachable, study-focused feel, while the bold typography and illustrations added energy and visual interest. Each element was designed to draw attention to the book’s content and communicate its value to nursing students.

I provided the finished graphics and layouts for the video producer and animator to bring to life through animation. By establishing a cohesive visual direction across the different elements, I helped create a polished promotional video that introduced the NCLEX Review Book to prospective buyers.

The finished video was published on YouTube as part of the product’s introduction and awareness campaign.