Villas De Santa Rosa
The Task: Villas de Santa Rosa is a housing community situated on the outskirts of Guanajuato City. The client sought a logo that harmoniously blended modernity with a sense of history. Their objective was to highlight the community’s rich tradition while effectively communicating that the new facilities would offer modern, luxurious living for prospective families.
![Villas De Santa Rosa logo (black version)](https://annapatinodesign.com/wp-content/uploads/2023/04/villas-rosas-black.png)
![Villas De Santa Rosa logo (color version)](https://annapatinodesign.com/wp-content/uploads/2023/04/villas-rosas-color.png)
![Villas De Santa Rosa logo (white version)](https://annapatinodesign.com/wp-content/uploads/2023/04/vilas-rosas-logo-03.png)
The Logo: The logo for Villas de Santa Rosa features a minimalistic and rounded icon that is based on the window architecture found throughout Guanajuato. This creates a contrast to the serif typeface used in the final logo. This design element serves as an analogy that the housing facilities, despite being located in a historic city, are modern and new. The color scheme that was selected for the logo represents tradition, elegance, and hospitality, which aligns with the values of Villas de Santa Rosa.
![](https://annapatinodesign.com/wp-content/uploads/2023/06/1462-villas-stationary-mockup.jpg)
Villas de Santa Rosa stationery
![](https://annapatinodesign.com/wp-content/uploads/2023/06/1462-rosas-folder-full-back-mockup.jpg)
Folder close up
![](https://annapatinodesign.com/wp-content/uploads/2023/05/business-card-mockup-edited.jpg)
![](https://annapatinodesign.com/wp-content/uploads/2023/05/shirt-mockup-edited.jpg)